The Problem We Lived

Skincare is deeply personal, yet most recommendations are anything but. Generic quizzes. Influencer hype. Shelf after shelf of products that might work — or might not. We spent years navigating that maze ourselves and thought: there has to be a better way.

Korean Expertise Meets AI

Korea has the world's most sophisticated skincare culture — a multi-billion-dollar industry built on ingredient science, layered routines, and relentless product innovation. We brought that depth of knowledge together with cutting-edge AI to create something new: a skincare advisor that actually listens.

What Makes Us Different

We don't do quizzes. We have conversations. Our AI asks follow-up questions, remembers your history, and adapts as your skin changes with seasons, stress, and life. And because we search products across 14+ countries, you always get recommendations for products you can actually buy where you live.

Where We Are Today

• Heseda AI LLC — California-based company
• Users in 14+ countries across 4 languages
• Affiliate partnerships with Amazon, Coupang, iHerb, and YesStyle
• Bonjin — our own Korean skincare brand, developed from insights gathered through thousands of skin profiles
• LATAM expansion live (Brazil & Mexico) with Southeast Asia underway

Our Mission

Make expert skincare advice free and accessible to everyone — regardless of budget, language, or location.