How Our AI Works
We don't use quizzes. We have conversations.
Most skincare apps ask you 10 multiple-choice questions and call it “personalization.” We built something different.
Real Conversations
Our AI asks follow-up questions, just like a good dermatologist or beauty advisor would. Tell it about your morning routine, your climate, your skin concerns — in your own words.
Continuous Learning
Your profile gets smarter with every conversation. As your skin changes with seasons, stress, or age, your recommendations evolve.
Multi-Market Matching
We search products across Amazon, Coupang, iHerb, YesStyle, Shopee, and Mercado Libre to find what's actually available where YOU live — not just what's available in the US.
Transparent Scoring
Every recommendation comes with a match score (%) and an explanation of WHY it was recommended for your specific skin profile.
Built on the Latest AI
Heseda's recommendation engine is powered by GPT-5 from OpenAI, fine-tuned specifically for skincare. Combined with our proprietary multi-region product database and ingredient analysis pipeline, we deliver recommendations that understand context — not just keywords.